In their 2019 trends survey, the Product Management Festival found the range of different roles that product managers were in BEFORE they started in product management, and the list is quite long (see image below)
In their study, the transition from Marketing to Product Management was one taken by 6% of all those in product management roles.
There are two main reasons that there are considerable numbers of marketing professionals who make the transition into product management:
When it comes to shared skills across roles, the following are perhaps most relevant:
Of course, being in a different type of role doesn’t expose you to the full range of skills that are required when you’re in an alternative position, and the following are the most typical skills gaps for people from a marketing background:
When it comes to findings ways to fill skills gaps, there are a few areas in which marketing professionals can work to gather the necessary expertise, including:
For many of these steps, the important thing is to speak to others in the business and find opportunities to help them and gain the experience needed to fill the gap.
Talk to the existing product management team and, of course, your line manager, to find the moments to pick up new skills that will count towards your future product role.